Many people hesitate to blog because they wonder: What will I blog about? Ask yourself: How do I help my clients? What is my value-added? The answer to that question will be a starting point. Use your blog as a method of educating potential clients as to how you can help them. Use your blog to update potential clients about changes and innovations in the industry. This will help to establish you as a trusted source of news and an expert in your field. When the time comes that someone needs your product/service, your name will be top of mind.
4-part series on “Overcoming the hurdles to blogging”
Enjoyed Part 1? Be sure to come back next week for Part 2